Advertising Simulation [iWannabe)

In Pairs we were given an advertising simulation task. My Partner Sabrina and me were told to create a magazine cover for young people aged seven to twelve or also known as the ‘Proto-Teens’. After reading our given description we found out that the genre that our magazine cover had to be based on was pop music.

Now when I first hear the words ‘pop music’ automatically the typical stereotypes of thousands of young girls screaming for a well known pop artist or pop group comes to my mind.

Now with this my partner and me thought that keeping our target audience in mind we have to do like a more feminine, girly house style, as they are whom we were targeting.

Therefore we used a baby pink background and we used ‘Britney Spears’ as the main image. We used her because in the description it said that she was an iconic role model to the proto-teens at the time. Now this leads us to the name of the magazine. We chose the name ‘iWannaBe’ as young children of this age look up to many artists and try to aspire to be like them, whether it’s the way they start to dress, talk, walk etc.

We also used an image of one of the biggest boy bands of the country [JLS). We thought they would be an ideal artist to place on the cover as they are very well know pop artists and they have a huge fan base ranging from all types of ages. By using them on the cover and stating that there is an exclusive interview of them featured in the magazine, this helps attract more potential buyers, as they are a one of the most successful boy bands in music history. They also have thousands of fans that they seem to leave in some sort of hysteria and we kind of took advantage of this and placed them on the front in hope of it endorsing our magazine and attracting thousands of buyers.

Overall I thoroughly enjoyed this task as it helped me gain many new skills such as Photoshop and it was good practice for planning my final magazine.